The
term "business" has at least three
usages, depending on the scope - the
singular usage (above) to mean a
particular company or corporation, the
generalized usage to refer to a
particular market sector, such as "the
music business" and compound forms such
as agribusiness, or the broadest
meaning to include all activity by the
community of suppliers of goods and
services.
Business Directory: Marketing and Advertising (608)
The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media
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Designed to help account managers, advertising agencies, marketing firms, media planners, events marketing managers, marketing coordinators, product managers, marketing specialists, media consultants, media directors, media executive, media buyers, audience planners, communications managers, brand managers, and entrepreneurs make media decisions faster and easier.
Submitted: 3-Jun-2010 
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Submitted: 8-Feb-2010 
